For the Huawei Case Study (Wearables)
Launch and Lift: How Huawei Achieved a +6.2 Point Sales Value Market Share Increase for its New Smartwatch
Objective
In the competitive and fast-evolving wearables market, new product launches live or die by their first impression. For Huawei, unveiling its latest line of smartwatches in late May 2025 wasn’t just about innovation — it was about gaining instant visibility, building consumer interest, and converting that attention into measurable sales. New products often struggle to secure premium positioning on digital shelves. Without targeted amplification, product pages risk low visibility amid algorithm- driven competition.
The Strategy
Huawei activated a targeted media push with Public, centered around:
High-impact on-site placements and banners
Targeted paid visibility during the launch period
Results (26/05–30/06 2025 vs previous period)
Product Visibility
+73% increase in product pageviews vs. previous period.
These results demonstrate Huawei’s effective use of retailer media to drive both visibility and commercial success around a strategic product launch.
14,4% increase in share of assortment in the first page of results vs previous period,
while Huawei managed to maintain the higher share in the first page in the period after the campaign Huawei’s new launched products within the category managed to stay in the first positions in the relevant page in the post campaign period
Other Case Studies
Πραγματικές ιστορίες επιτυχίας με συγκεκριμένα KPIs.
